Urban Retreat, the luxury salon and spa operator, is set to open its first standalone location in London this summer.
Following a 15-year partnership with Harrods that ended last year, Urban Retreat has revealed plans to launch The White House – a 12,000 square foot “ultimate beauty destination” located in the London Borough of Kensington.
Designed to resemble a luxurious members-only club, The White House will offer an array of facilities including a Frédéric Fekkai hair salon where visitors can experience luxurious hair services and treatments, nail care at CND’s flagship salon and an open plan retail space offering products from luxury beauty brands.
The new destination will also include Flavour by Urban Retreat, an in-house restaurant and cocktail bar which will have its own operating hours to accommodate evening bookings. An alternative beauty experience will be offered in the creative studio, which will host guest residences for tattoo and piercing artists and the second and third floors will also offer medical and traditional beauty services.
The White House will also include a Limited Edition Suite, which will play host to external beauty brands offering signature and exclusive treatments for a limited time. Wellness is also a big focus for the new Urban Retreat destination, as the entire basement floor will be dedicated to nutritionists and consultants offering intolerance testing, results-driven testing, tailored weight management programmes and slimming treatments, as well as colonic hydrotherapy, while infrared saunas, relaxation rooms and a soundproof yoga and meditation studio.
Reena Hammer, managing director of Urban Retreat, commented: “We want to revolutionise and own the beauty hospitality space with our expert staff, authoritative approach to service, best-in-class professional and retail products, alongside an elevated customer experience. The grand nature of The White House is perfect for Urban Retreat to realise its vision, where ‘beauty meets hospitality’.
“In a landscape where traditional retail layouts and store design are being challenged by the expectations of the evolving consumer, our brand new concept will focus on an experience-led approach. Everyone will be met with a warm and relaxed, yet luxurious place to spend time, where creating intimacy with our clients and anticipating their needs is key.”