The Alternative Hair Show has announced a change of venue for its 37th edition.

This year will see the show move to the ICC Auditorium, ExCeL, London and will take place place on the evening of October 6, one week earlier than usual. The show, entitled Parody, will feature 15 Global Artistic Teams as well as the International Visionary Award.

Each section of the evening show will be introduced by Anthony Mascolo, president of Alternative Hair and Tony Rizzo, founder of Alternative Hair. The show is in aid of the Alternative Hair Charitable Foundation, which works to find a cure for Leukaemia.

Global artistic teams in Parody include:

  • Anne Veck UK
  • Carlo Bay Italy
  • Dmitry Vinokurov Russia
  • HOB UK
  • Ken Zhou China
  • Klaus Peter Ochs Germany
  • Laszlo Hajas Hungary
  • Marc Antoni UK
  • Mikel Luzea Spain
  • Rudy Mostarda Italy
  • Raffel Pages Spain
  • Saco UK
  • Sanrizz UK
  • Sassoon UK
  • TIGI Creative Team UK

The new venue has a seating capacity in excess of 3,800. Alternative Hair Show tickets also include a concessionary priced entry ticket into the Salon International Exhibition for two days.