The Beauty Shortlist and Wellbeing Awards is celebrating 10 years of showcasing the best in natural beauty and wellness with a winners’ list packed full of clean, green and gorgeous products.
For 2020 a record number of brands from 43 countries competed to wow the judges with innovative ethical, vegan, Fairtrade, sustainable, organic and wild-crafted inspiration. Winners this year range from pioneers like Dr Bronner’s, REN and Neal’s Yard Remedies to covetable names like Codex Beauty, French grooming brand Archiman and Irene Forte’s Italian spa-inspired skin range.
Five trends from the 2020 shortlist
Trialling the products provided this year’s judges (including red carpet, cruelty-free makeup artist Justine Jenkins, whose clients include Fearne Cotton, and Katie Hill – founder of eco lifestyle magazine My Green Pod) with a deep-dive into trends for 2020. Such as:
- CBD self-care
The CBD trend is accelerating. From Love Hemp’s Dark Chocolate CBD-infused Chocolate Balls to HuGG’s CBD Bath Salts, brands are launching cannabis-inspired choices to help us chill more, socially or at home.
- Sustainable, stylish packaging
Brands have got the message there’s no planet B. And they’re putting sustainability first with initiatives including Scence Natural Skincare’s beautiful paper ‘jars’ and REN’s collab with recycling experts TerraCycle.
3. Anti-anxiety sleep saviours
Formulators are working hard to put anxiety to bed with a raft of sleep-savvy products like relaxing supplements, pillow sprays and more. Twenty-twenty picks include Micheline Arcier, Tisserand, Bach Remedies, Gaia Spa and Hello Day.
4. Weekend wonders
OKOKO Cosmetiques’ Multipurpose Radiance Balm and Lumity’s 4-in1 Cleanser were among the winners offering nourishing glow-ups perfect for weekend getaways. Hard-working multi-purpose balms and masks especially made their presence felt.
- Innovative ingredients
Two hero ingredients shone through the shortlist for 2020. Snow Mushroom provided an ultra-moisturising edge to winners like Eminence Organics’ Moisture Cloud Eye Cream, while Nigella Seed Oil graduated from store cupboard to skincare in nourishing face oils.
Fiona Klonarides, founder of the awards, commented: “In ten years of cutting through the green-wash to share the beauty products genuinely worth investing in, this year’s awards have emerged as the biggest and most diverse to date. More than ever, today’s discerning beauty buyers are looking behind the labels for brands that are clean, green and particularly planet-friendly, with eco and ‘less is more’ packaging coming to the forefront. The awards are fiercely independent and unbiased, which means the products the judges love the most emerge organically as the ultimate winners.
“Wellness and the natural/organic factor are two major current players in beauty and it’s encouraging to see brands big and small find breakthroughs, from plastic-free packaging to luxe self-care. One thing that came through very powerfully is that brands understand people are feeling increasingly anxious and stressed-out by the pace and complexity of modern life. They’ve doubled-down on exciting formulations and new formats to soothe stress and improve how we feel.”