January 2020 was the busiest month ever for Europe’s specialist spa bookings agency, Spabreaks.com.

Partnered with venues across the UK, Spabreaks.com saw the highest number of bookings during one month since the company started trading more than 10 years ago, with Blue Monday also claiming the most sales in one day to date.

Blue Monday, often referred to as the most depressing day of the year following a post-Christmas and New Year slump, saw more than 2,000 passengers through 700 bookings, which founder Abi Selby says is hugely encouraging as it shows “people are finally realising that visiting spas, taking some time out from everyday life and the benefits this has to our health and wellbeing can be the key to making us all feel better”.

The growing appetite for wellness breaks is in line with an industry increase in spa holidays – which have rocketed by 20 per cent over the past three years as a recent ABTA survey of over 4,000 participants revealed.