A group of six inspiring and creative hairdressers have been chosen to form the new Sebastian Professional Cult Team for 2020/2021.

This dynamic team had to go through an audition process which began with an online entry. For the first time ever, the applications were open to all salons who stock Sebastian products. Following the initial online application round, 24 applicants were then selected to attend a live audition in one of the four Wella Studios.

As you would expect from an initiative pioneered by such an iconic styling range, the emphasis was all about styling at its finest; and styling at its finest is exactly what was delivered. Sebastian Professional UK brand ambassador, Dom Capel commented: “The Cult team is a fully engaging opportunity for any hair stylist to further their experience as a Sebastian Artist and truly immerse themselves into the creative world of Sebastian Professional Education.

“We look to provide experiences and environments that will not only allow the team to explore their creativity but also have the opportunity to network with likeminded creative talents who are emerging in the fashion and creative industries.”

Each finalist had two hours to create a truly show-stopping look, demonstrating their styling expertise and hairdressing mastery. In addition, they were judged on their presentation skills and potential platform ability. The team of six includes Sam Millard, Avant Garde, Hannah Grogan, Foundation, Luigi Altomonte, Fratelli Hair, Gemma Noon, The Vinery Hair Salon, Samantha March, Twist Hair & Beauty and Stephanie Gallagher, Wonderland.

Now the search for the 2020/21 Cult team is complete, this group of budding stars will experience an 18-month mentoring programme. This will enable each member to experience different types of hairdressing education to further their careers. They can expect a minimum of 10 days of mentoring from industry leaders, covering topics such as photographic skills, wig making, media training, creative hairdressing skills, platform hairdressing insights, product knowledge, presentation guidance and session hairdressing. The programme will include opportunities to represent Sebastian live on stage and spend valuable time with some of Sebastian’s leading artists and industry mentors.