Aimed at premium salons, Schwarzkopf Professional has revealed its latest blonde innovation – BLONDME Bond Enforcing Premium Clay Lightener.

The new product is further embracing the worldwide balayage trend and move away from foils and is a lightener with integrated Bond Enforcing Technology that enables hair professionals to produce creative freehand blonde looks.

BLONDME Bond Enforcing Premium Clay Lightener has been developed to support the growing client demand for more freehand, trending colour applications. The soft-to-solid formula creates an outer shell, which allows the lightener to stay moist on the inside, unleashing its full lifting power, whilst the outer shell protects uncoloured hair from product transfer.

Supporting hair artists to deliver iconic blonde results – on-demand and often under challenging conditions – BLONDME’s first Premium Clay Lightener includes integrated Bond Enforcing Technology to minimise hair breakage during lightening and lifting services. The clay application ensures precision for seamless blonde results.

To support the release of the Clay Lightener, a new Caramel Kiss look has been developed by Global BLONDME ambassador, Jack Howard; he showcases a Dimensional Balayage Technique using BLONDME Bond Enforcing Premium Clay Lightener, which has been designed to help salon clients tiptoe into the world of blonde.

Howard commented: “BLONDME Bond Enforcing Premium Clay Lightener spreads as easily as icing on a cake which makes life as a hair painter so much easier. It feathers beautifully because it’s the right consistency straight away, doesn’t dry out and is the perfect product to use for balayage with built in Bond Enforcing Technology –  it’s the industry leader and we need it in our life.”