Schwarzkopf Professional held an intimate press launch event to celebrate the success of its newest colour launch, tbh – true beautiful honest.

Held in the Secret Garden in South Place Hotel, UK tbh – true beautiful honest ambassador Tim Scott Wright brought the range to life with a model presentation and revealed why this range is so great, what it’s bringing to his salon and how it sits within his colour portfolio.

Scott Wright says to think of the tbh – true beautiful honest range like “a lip gloss rather than a lipstick”. He continued: “It is a permanent colour range but sits on the hair like a semi-permanent. It’ll cover grey, yet it won’t hide your hairs natural highs and lows, tbh – true beautiful honest is the ‘bare minerals’ of the colour world, giving you a look that’s totally natural, think Victoria Beckham, Kate Moss, Julian Moore and Cate Blanchett.”

The tbh – true beautiful honest colour range sits on its own in the Schwarzkopf Professional colour portfolio thanks to its 92 per cent naturally derived ingredients – with three colour houses offering a range of different colours from natural to warm and cool.

Scott Wright explained that’s it’s actually quite a skill to be able to create a hair colour that doesn’t look like it’s been coloured or cosmetic, but thanks to tbh – true beautiful honest it’s now easier than ever to create these natural, unfiltered and lived in looks his clients are requesting more and more of. The tbh – true beautiful honest shade references are also based on the Schwarzkopf Professional existing numbering system, meaning all stylists from the juniors to more senior can use this range with ease.