Sally Salon Services, the professional hair and beauty supplier, will hold a grand opening event on December 2 to celebrate the arrival of Birmingham’s first ever Sally Beauty store.

The store will be officially opened by Barbering expert Michael Domiano, a key member of Wahl’s artistic team. Known for “consistently pushing the barbering boundaries, Domiano’s unique talent has made him one of the most sought-after barbers of his time”.

Open to both trade and retail customers, the new store is located at 2261 Coventry Road, Sheldon, B26 3PD. It will offer hair and beauty professionals exclusive access to a range of brands in the industry, including: Olaplex, Wella, Wahl and 100 per cent vegan and cruelty-free brand Maria Nila. Retail and trade customers can also receive hair, beauty and barbering advice from leading professionals in-store.

To mark the new opening, Sally Beauty will have VAT-free deal running across products during the grand opening event, which will be available to trade customers. In order for local professionals to take advantage of these offers and access Sally Beauty’s product collection, they simply need to sign-up for a trade card. This can be done in-store, allowing them to walk away with great products at fantastic prices that very same day.

Warren Scarr, COO at Sally Beauty UK and Ireland, said: “We’re very excited to expand our offering and open our first ever Sally Beauty store in the UK’s second largest city — Birmingham. The store will be a fantastic addition to Coventry Road and both local customers and beauty professionals can take advantage of our extensive range of products from award-winning brands. We look forward to welcoming customers from the West Midlands through our doors at this grand opening event!”