The sale of prestige foundation with added benefits (such as SPF) in the UK reported an increase of 114 per cent in value sales in the period January 2019 to end of July 2019, according to The NPD Group.

Formulas with added hydration and balancing ingredients proved popular while sales of foundation with added SPF is a sector reporting impressive growth. In the seven months to the end of July 2019 foundations with an SPF from 35 to 50 reported an increase of 73 per cent compared to the same period in 2018 and represents six per cent of total sales in the foundation market, up from three per cent in the same period last year. Looking more closely at these figures: sales of foundations with SPF 50 grew 114 per cent, foundations with SPF 40 grew 30 per cent and foundation with SPF 35 grew 67 per cent.

Foundation with moisturising benefits reported sales of £30 million in the period January 2019 to end of July 2019, representing 26 per cent of total foundation sales. Sales of foundation with balancing benefits reached £17 million, representing 14 per cent of total foundation sales in the seven months to the end of July 2019. Interestingly, sales of CC cream increased 331 per cent year-on-year accounting for two per cent of total foundation sales.

June Jensen, director of NPD UK Beauty, says: “The growth of make-up with skincare benefits demonstrates that today’s savvy consumer is looking for products that enhance the skin while protecting and perfecting at the same time. These multi-purpose products streamline the beauty regime and give brands the opportunity to enhance their new product launches with new and exciting ingredients. We can see this trend across other sectors of make-up where sales of lip colour with skincare benefits increased 245% in the first six months of 2019 compared to the same period in 2018. It’s a category we expect to increase in the coming years.”