QMS Medicosmetics, the doctor-founded skincare brand, has revealed a total brand refresh.

The brand refresh has seen QMS Medicosmetic product packaging significantly reduced by up to fifty per cent, with secondary excessive packaging phased out. Cartons are FSC (Forest Stewardship Council) compliant, and QMS now contributes to ‘De gruener-punkt’, a German scheme which supports the costs of material recycling and improving sustainability of product packaging.

QMS’s new look product range has launched nationwide and follows the recent opening of the brand’s flagship counter and treatment room in Liberty London. Rowan Hall-Farrise, head facialist at QMS, commented: “The QMS product range boasts the same results-driven formulas therapists and consumers know and love, but now in new-look packaging; we’re confident this refresh will help us to continue communicating effectively with our diverse and growing customer base, while providing a more premium user experience.”

Founded in 1986 by traumatology specialist, Dr med. Erich Schulte, QMS is an original ‘doctor brand’, driving the German beauty conversation with its doctor-led formulations and progressive skincare protocols.