Phorest, the Irish salon software company, has announced the appointment of Yogi Parmar as strategic accounts director.

Parmar brings with him a vast amount of industry experience, with his previous roles including sales director at Shortcuts and managing director of the Francesco Group (southern division) – where he ran six salons and set up a training academy providing education and apprenticeships.

Based in the UK, Parmar will be instrumental in building relationships across the industry, along with managing key accounts as Phorest continues its commitment to being “the software of choice for the premium salon”.

Ronan Perceval, CEO of Phorest, commented: “We are thrilled to welcome Yogi to Phorest and with him on board, we are gearing up to really go after our target market and continue to grow across the UK.”