A new research study commissioned by Gillette Venus has revealed that one in four women feel uncomfortable in their own skin.

The poll of 2,000 women found six in 10 blame their lack of self-esteem on not meeting typical beauty standards, while 29 per cent say it’s because they feel ‘different’ to everybody else.

The study was commissioned by Gillette Venus to mark the launch of its ‘My Skin. My Way’ campaign, which is challenging stereotypes and “empowering women to celebrate the skin they are in”.

The research also revealed that just 10 per cent feel beauty brands have the most realistic representations of women, and 63 per cent would feel more confident in themselves if they saw women in adverts that reflect the way they look.

A third of women have cancelled a social event because they were suffering with a lack of confidence and another 12 per cent have cancelled a date, and one in 10 have even called in sick because of low self-esteem levels. Six in 10 women also said their body hair actually influences what they wear, and a third have avoided social situations like the beach or pool because of it.

Matt Thomas, Gillette Venus and Gillette brand manager, commented: “Venus is now 18 and we have taken the time to self-reflect, to look at who we are, where we’ve been, where we want to be, and what we stand for. My Skin. My Way is a new beginning for us as a longstanding commitment to empower women and make them comfortable and confident in their skin.

“No more retouching, no more restrictions, no more rules – just real women loving the skin they are in.”