The chalk provides grip, hold and volume without the usual grittiness of powder and contains no magnesium, ensuring it is ideal for coloured hair – leaving hair feeling amplified, natural and free-moving.
°C-8 Invisible Volume Chalk is made magnesium free. Magnesium is not only damaging to coloured hair, but binds to the hair follicles, leaving hair feeling gritty. The formulation contains chalk which can be sourced from the white cliffs in Sussex, a local resource from Electric’s home in the south of England.
Mark Woolley, founder and creative director of Electric Hair, commented: “I often found clients complain their hair felt rough or dirty after using other hair chalks and wanted to create a product that is both light on the hair yet performs to the highest standard.”