Bebop, the award-winning salon in London, is reaching out across the globe to help those whose lives have been devastated by the bushfires raging in Australia.

Owners Pont Smith and Chloe Herve have announced they will be donating all revenue from their special fundraising effort on Saturday 11th January to an emergency fund dedicated to providing vitally-needed support and relief.

Their efforts are being supported by R+Co who will offer each client booked into bebop that day one of their exciting new Concentrate treatments, worth £25 each. Pont and Chloe are pulling out all the stops to raise as much money as possible and know their clients will be eager to support the appeal in aid of people in desperate need on the other side of the world.

“It’s almost impossible to imagine what so many people in Australia are going through, many of them losing everything as the relentless blazes break out all around them,” said Smith.

“Losing their homes and businesses as well as the emotional trauma they are experiencing must be absolutely devastating and it’s tragic that already lives have been lost and the toll on wildlife has been dreadful.

“We want to do everything we can to help – all the money raised on Saturday will go to the emergency fund to support people who literally need to rebuild their lives. Every little helps and if small businesses like ourselves boost the relief fund, together we can do so much for those in such desperate need.”

“We are fortunate enough to be able to help, climate change is real!”

All proceeds are going to WIRES (Wildlife Emergency Fund and Salvation Army Emergency Response) and if you’d like to donate but won’t make it to the salon, you can do so via PayPal.me/bebopldn