JOICO wants salons to “take natural up a notch” with the new Vero K-Pak Age Defy Permanent Crème Shades “Natural Beige” Collection, the ultimate “mushroom shades” palette.

The new collection boasts seven new Age Defy shades that balance luscious creamy tones of taupe for complete, one-step grey coverage – the kind of beige that offers “glimpses of cool undertones with a thoroughly subtle, believable vibe”. Age Defy Natural Beige shades deliver illuminating shade results for “beautiful, more youthful-looking” hair. With the new addition, Age Defy now consists out of a total of 31 Age Defy shades – the largest selection of grey coverage shades.

Rick Henry, Nine Zero One Salon stylist and JOICO guest artist, commented: “These stunning new Age Defy NB+ shades give you complete, long-lasting, youthful-looking grey coverage in one-step. In tinsel-town, these shades make sure I give my high-visibility clients what they need!”