Session stylist and entrepreneur Joe Mills has opened his first pop-up barbershop in Notting Hill.
Based in the basement of Woodhouse, the clothes emporium, this new opening is the first time Joe and Co has ventured outside of Soho. The barbershop will be open from Wednesday to Saturday and Sunday, with one of the top barbers from the Soho store on hand for all hair and grooming needs.
The barbershop will be offering the Baxters of California range of products and style advice for all visiting clients. Mills commented: “This is the first time we have taken the Joe and Co brand outside of its Soho home, where we have been offering haircuts and beard grooming to our clients for more than 12 years.
“Working in collaboration with an amazing fashion store means we can offer fashion and style in one place. So, we are excited to see what the future holds and meet some new clients in west London who are looking for on-trend styling in a fashion-led environment.”