Great Lengths, the hair extension specialist, has joined forces with Popband London, the hair accessories retailer, as part of its first ever brand collaboration.

Three new designs have been created to support Great Lenghts’ ‘Hair Like You’ campaign, which aims to “make hair extensions appealing to every woman”. Regarded as “the world’s kindest hair-tie”, Popband London create soft and stretchy bands that leave no dent in the hair, as opposed to original tighter hairbands.

Suitable for all ages, the Great Lengths Popband will be available to certified stylists and salons, as well as their clients.