To celebrate 15 years of supporting breast cancer charities, ghd has collaborated with tattoo artist David Allen to create an original design based on his work with mastectomy scars.

GHD celebrates its 15th anniversary supporting breast cancer charities this year, having helped to raise more than £10 million globally so far– ghd’s goal is to raise a further £1 million with its latest Ink on Pink collection.

To celebrate the momentous year, ghd has partnered with Chicago- based mastectomy tattoo artist, David Allen, who uses his signature floral tattoo creations to transform and build back self-esteem for women affected by breast cancer.

Now adorning the new Ink on Pink collection, Allen’s iconic abstract floral artwork evokes a “fierce sense of femininity”. Allen’s client Grace Lombardo, who worked with the tattoo artist following her own breast cancer treatment, is the latest face of the ghd pink campaign.

Allen commented: “The connection with ghd and this partnership makes sense. When I work with my clients, it takes time, we build back their confidence together and these incredible women open up to me. Much like that time you spend with your hairstylist, that intimacy and power of transformation is akin to one another.”