Fudge Professional recently hosted an event for its new styling range relaunch; alongside its iconic styling products the launch includes four new products – blow Dry Aqua Primer, Aqua Shine Serum, Curl Revolution Mist and Matte Hed Mouldable.
On the night, guests were treated to 15 minutes of fame hairstyling sessions, whilst Fudge Professional global brand ambassador, Jonathan Andrew was on hand to talk through the range’s restyle and the new launches that includes “high-performance properties, innovative textures and ground-breaking ingredients”.
The venue also featured a social media photobooth space with the brand’s campaign tagline #FudgeTheRules and was the perfect opportunity for guests to create their own shareable content. A novel Spin2Win wheel game offered exclusive prizes such as hair colour appointments with Tray Hayes and haircut and style appointments with Jonathan Andrew, as well as products and other prizes.
Andrew commented: “The re-launches Style collection makes navigating the range more logical; hold factors are simplified from 1 to 10 and made prominent on-pack; cult favourites like Shaper are now in easy salon friendly flip-open lids and latest innovations feature high performance properties, innovative textures and ground-breaking ingredients.”