Neil Smith, artistic director at the award-winning Barrie Stephen hair salons in Leicestershire is flying the flag for British hairdressing on a South American tour with organic haircare brand, Eufora International.

As Eufora’s International style director since 2013, Smith is travelling to numerous locations across the continent to officially launch the brand in Argentina. In front of an audience of 10,000 people including consumers, hairdressers and international press, Smith presented Eufora International with a live cut, colour and style demonstration, using 12 models to create a collection titled #YouStyle #MySignature.

This rock and roll hairdressing tour continued as Eufora International headlined the Vernucci Moda 2020 in Carlos Paz. Neil and Mirza Batanovic, Salon Director at Eufora Studio Salon New York were welcomed as special guests to this huge international hair show organised by Argentinian hair royalty, the Vernucci Brothers.

Smith has also been hot property in the international press, featuring on Argentinian TV and radio shows to talk about the haircare brand. Smith commented: “There’s no better feeling as a hairdresser than to show people the magic you can create with a pair of scissors and a few select products. This tour has been a complete whirlwind, full of amazing opportunities not only for Eufora International but for me personally too. I feel extremely privileged to be part of Eufora’s launch into Argentina.”

Barrie Stephen added: “Launching a leading international brand to a new audience is no mean feat, but Neil has the skill and expertise to really wow the crowds. We are incredibly lucky to have Neil as part of our team.”