Electric London recently held its first global summit in its Brighton headquarters; guests attended from across the UK, America and Canada.
The four-day event incorporated an action filled itinerary incorporating look and learn seminars, educational events, creative photoshoot and networking. Hosted by Electric London’s founder and international creative director, Mark Woolley, the summit took place at Electric’s renovated Great Thatched Barn at Falmer Court; a spacious barn surrounded by acres of beautiful land.
Falmer Court is the future Electric HQ, encompassing the Electric London Studio, Education Academy and offices. The event welcomed Electric salon teams and stockists from across the UK plus salon distributors and salon stockists from the USA and Canada.
On arrival to the summit, guests were invited to a late afternoon soiree to meet one another and be welcomed by Woolley and the head office team. On the first day, guests were invited to an Electric London shoot day; art directed by Woolley.
The second day was all about the Electric Summer Sessions party held in the majestic Great Thatched Barn – a one day festival style party with hundreds of hairdressers, journalists and industry influencers in attendance.
On the third day, guests joined the Electric Team for the Electric Summer Sessions. The Electric London Art Team and Woolley presented stylish looks expected to be seen this season and revealed how to bring these looks back to salon. The team covered cutting, hair ups, styling and colour using the Electric Professional Products to demonstrate the looks.
The final day saw guests attend an up close and personal seminar with renowned educator, DJ Muldoon and Woolley with the Electric London Artistic Team. DJ took to the stage to demonstrate his Knowledge Destroys Fears hair cutting methods, whilst the Electric London team presented their latest hair styling techniques and trends.
Woolley comments on the summit: “Over the past ten years, Electric London has become a global business brand; this global summit was the ideal time to invite our growing family in the USA and Canada to experience Electric London in its own home. We worked hard to develop an itinerary that really gave our guests a feel for the Electric Family, pushed their creativity, inspired them to share our philosophy with their own team when they returned, and of course, experience the great British lifestyle.
“At Electric London we’re building something special here; we are exciting, innovative, British, independent, and authentic, so to be able to share this with our Electric family across the world was truly great.”