According to a new study from O’Keeffe’s Skincare, adults in the UK use three 100ml pots of moisturiser in a year – adding up to more than six litres over the course of an adult lifetime.

The report also found that Britons spend around three minutes a day using moisturising products, which equates to six weeks of the average British lifetime. The survey of more than 2,000 adults found that brits spend seven weeks washing their face and four weeks exfoliating, and the equivalent of 23 days applying skin oils, 10 days painting their nails and plucking their eyebrows.

More than half of the people surveyed believe that moisturising regularly is the key to keeping lines and wrinkles at bay, with wrinkles being the biggest skin worry, followed by dark circles and dry skin.

A third of respondents reported that they are currently suffering with eczema, 37 per cent suffer with acne and more than half have dry skin. A fifth of the people surveyed have avoided social events because of their skin hang-ups, while a quarter have felt anxious about being tagged in photos.

Four in 10 of the people surveyed also said that there is a stigma around men using moisturiser and other skincare products.