Leicester entrepreneur Barrie Stephen is expanding his business portfolio in a partnership with internationally renowned barber Sid Sottung.

The collaboration will form the men’s grooming destination, Sid Sottung Barber Shop, and will bring world-class barbering to Leicester. The new concept will open in December. Sottung brings three decades of hairdressing experience to the new men’s salon which will be on Hotel Street in Leicester city centre. His CV boasts 17 years at Vidal Sassoon in New York and Washington D.C where he rose to assistant creative director with the brand.

Stephen has likewise been in the hairdressing industry for thirty years and recently won Salon Business’ Ultimate Salon of the Year accolade and Business Person of the Year 2019 at the Nachural Awards. This year also saw him gain a finalist nomination for the prestigious Director of the Year – Small Medium Business award at the 2019 East Midlands Institute of Directors Awards.

He launched his Barrie Stephen Hair business 23 years ago in Anstey and has since grown his start-up company into a five-strong salon business including a training academy and barbers lounge spread across the county, in Ashby, Anstey, Narborough, and the city centre. Sid Sottung Barber Shop will be opening at 6B Hotel Street, whilst BStyled, a boutique arm of Stephen’s business, which opened at this central location in 2015, will merge with Barrie Stephen Hair.

Stephen says: “Sid Sottung is already an integral part of Barrie Stephen Hair’s professionalism and growth. Over the last four years Sid has trained up all our Barbers Lounge stylists, helping us skill up and provide amazing male grooming. I am so excited to be partnering with such an internationally recognised expert to bring world-class barbering to the heart of Leicester.

“Bringing so many amazing hair stylists under one roof is a response to the demand for more top stylists at our King Street salon. This marker driven merger between our two styling arms, BStyled and Barrie Stephen Hair, will make space for our new concept that also meets market forces for barbering. We are consolidating and bringing all our BStyled customers into the King Street salon, so that the new Sottung Barber Shop venture can really fly and have space to flourish.”

Sottung adds: “Both Barrie and I have the same energy and drive to make things happen. We share the same goal of outputting high-quality hairdressing. Our new concept will combine all of the excellence of men’s barbering, attention to detail styling, traditional wet shaving and beard design with great attitude. Men can come and feel like a man without all the macho vibes – it’ll be comfortable yet creative.”

Sottung Barber Shop will open in December with a new team of five barbers employed from Leicestershire. All BStyled staff remain at Barrie Stephen Hair across the salon portfolio.