Westrow, the Yorkshire-based salon group, has today announced that its award-winning Franchisee, Laura Procter, is now also heading up its first-ever lifestyle salon in Skipton, North Yorkshire.

Procter, who is also franchisee of the Westrow West Park salon is “dynamic, driven and people-focused and has a forward-thinking, directional approach”, earning her the title of Franchisee of the Year at the 2012 British Hairdressing Business Awards. Her immediate focus at the Skipton salon is to ensure Westrow’s customer service levels are maintained to support its sales growth, making certain that existing and new customers are given a first-class service in welcoming surroundings.

Procter has exciting plans for the future and plans to inject a new lease of life into the salon. This includes launching an exclusive new additional service menu of express beauty treatments, as well as working with local educational facilities to spread the word about a career in the industry and unearth the hairdressing stars of the future. Westrow Skipton, which is located on Newmarket Street in the heart of the thriving town, originally opened its doors back in March 2017.

As the largest of all the Westrow salons, Westrow Skipton spans two floors and more than 2,500 square foot of salon space – making it a welcome addition to the area. With new salon manager, Sebastian McKenzie, at the helm, Westrow Skipton offers the full Westrow hair service, as well as a luxury lifestyle area for clients to experience the products and services on offer, from Revlon Professional and American Crew.

Procter said: “I’m thrilled to take over the Westrow Skipton Franchise. I’ve been Franchisee of Westrow West Park for the last 13 years and look forward to injecting some of our team’s talents into this salon and to cater for the discerning clientele from Skipton and beyond.”

Steve Rowbottom, co-director of Westrow, commented: “Laura lives and breathes the Westrow brand, and has a great understanding of our values, and plans for the future. She has been brought on board to help drive the Skipton business and take it into a new era. With a bespoke, design-forward interior, its talented team, and its commitment to delivering the Westrow way, we fully expect this salon to make its mark on Skipton and its residents and to continue to raise the bar in hairdressing across Yorkshire.”